How do the Facebook Ads Charge you

How do the Facebook Ads Charge you

My wife want her circumcision clinic to be advertised to whole people in our small town Duri.

She already spent around Rp. 500.000 to build a banner at the street junction of her circumcision clinic to attract more people and to get brand awareness.

Since many people talk about Facebook Ads for local business, so we decided to use it.

Then i create a promotion, by joining 3 images, and the facebook display this images as a slide. My target is to get more view to my wife circumcision clinic. I set the target only to the people living at my small town. I specified the age range between 18-55 years old, then i run this promotion for around 10 days. The Facebook Ads manager estimated, i will get charged around Rp. 100.000.

After the Facebook Ads manager approved my campaign, then on the first day, i got a bill from Facebook, mentioned that my ads had been viewed for 600 people, and i got charged Rp.2500, and on the second day (in the picture above), i got already 2066 viewer, and i got charged Rp.8.709.

This is the current results of two days campaign